In 2008, billions of dollars will be spent on advertising and marketing for the current election cycle. Will your organization simply “spend,” or will you do the right things to maximize your advertising ROI?

Opt-in Movement offers an online, interactive marketing service successfully utilized for many years in consumer marketing, but now specifically tailored for issue oriented organizations, public relations firms and political campaigns. Over two years in development, this service is designed to allow organizations to generate contacts with people who are interested in their candidate, issue or cause. The technique is used extensively in consumer marketing to build databases of interested consumers or “leads,” but as with many technological advances in marketing, adoption lags in political communications. [more]